Advertising For Dummies: GEICO's latest ad campaign is a bad joke (2016)

GEICO's advertising department needs new writers.

The "It's not surprising" ad campaign is one of the worst to come along in a while. The 2nd of these installments features rapper-actor-reality star Ice-T (Law & Order: Special Victims Unit), as apparently customers aren't paying attention to the banner at a lemonade stand........



The fact that this ad airs a zillion times a day tells us one thing. GEICO thinks this is gold. It's not. It's fool's gold.