9 Lives cat food hit a gold mine in 1969 when their ad agency introduced their mascot, Morris, a perpetually grumpy orange cat who would cheer up as soon as his owner summoned him with a can of 9 Lives.
Voice actor John Erwin (The Archie Show) was the one putting words in Morris' mouth for many years. Not sure if Erwin's still doing that now at age 80.
The following ad comes from 1977. Erwin is joined by Corrine Orr (ex-Speed Racer) as the voice of the owner (who is only shown from the waist down):
Yes, Morris has appeared in some movies, including Burt Reynolds' "Shamus".
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