Paper Mate, at the time a division of Gillette, introduced the Write Bros. line of ball point pens in 1973. To help sell the product, which at the time retailed for a mere 19 cents, same as rival Bic's pens, Gillette embarked on a unique advertising campaign.
Actor-comedian Johnny Brown, at the time on Rowan & Martin's Laugh-In, makes a very impressionable teacher, doesn't he?
Gillette, which now is part of Procter & Gamble, sold off Paper Mate to the Rubbermaid folks in 2000. Rubbermaid owns Sanford, Paper Mate's new manufacturer.
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