Advertising for Dummies: Would you eat cereal on the job? (1997)

In 1995, General Mills began to expand their Cheerios line of cereals beyond regular and Honey Nut.

Frosted Cheerios' initial ad campaign suggested the cereal tastes so good that the box never closes. In other words, it was for cereal what Lays was to potato chips. You just can't put it away.

In this spot, Rob Schneider plays an elevator operator who's eating the cereal out of the box while on the job. Another Saturday Night Live alum, Don Pardo, is the announcer.



Other spots have featured talent as diverse as Florence Henderson, Wayne Knight (ex-Seinfeld), Gilbert Gottfried, and Gumby.