Tuesday, July 23, 2019

Musical Interlude: Gonna Make You Sweat (Everybody Dance Now)(1991)

In the late 80's & early 90's, there were a few studio-centric pop acts flooding the charts. Producers Robert Clivilles & David Cole were the masterminds behind not only our next subject, C + C Music Factory, but also Seduction, among others.

Where Clivilles & Cole ultimately ran into trouble was with an image problem.

Ex-Weather Girls singer Martha Wash was the vocalist on "Gonna Make You Sweat (Everybody Dance Now)" for C + C Music Factory, as well as Black Box's "Everybody Everybody". So why isn't she in the video? Some marketing moron decided that Wash wasn't quite as marketable as a model-turned-singer in Liberian-born Zelma Davis. There was some litigation, as memory serves, forcing the record labels (Columbia for C + C, RCA for Black Box---today, both labels are under the same roof) to acknowledge Wash's contributions.

Today, Freedom Williams holds the rights to the C + C Music Factory name.

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