Remember when they told stories to sell toothpaste? (1970's)

Back in the day, some commercials, particularly for Procter & Gamble products, told short stories to sell the products.

Take, for example, this early 70's spot for Crest toothpaste. Arthur O'Connell (ex-The Second Hundred Years) plays a shopkeeper who convinces a young football player that he needs more than a helmet to protect himself......