Advertising for Dummies: Who is Miller Lite's Masked Marauder? (1989)

Talk about your transparent gimmicks.

By 1989, Jesse "The Body" Ventura was retired from the ring, and acted as a color analyst for the then-World Wrestling Federation. The promotion took part in a advertising campaign with Miller Brewing for their Miller Lite beer.

Here, Jesse cuts a promo on the "Masked Marauder" as part of the gimmick. Don Pardo (Saturday Night Live) shills for the Marauder, whose true ID is rather obvious by design (Bob Uecker). Superstar Billy Graham and Gene Okerlund also appear:



Jesse was hot coming off "Predator" & "The Running Man", co-starring with Arnold Schwarzenegger in both, but I don't think anyone bought into this gimmick.