"He", of course, being Reggie Jackson, who helped the Yankees end a decade-plus title drought in 1977 when the Yankees beat the Dodgers in the World Series, and Jackson clinched the title with a three-homer game in the finale.
Right before the 1978 season, Standard Brands, then the makers of Baby Ruth, Butterfinger, and other candies, introduced the Reggie bar, which was really a reconfigured Baby Ruth, shaped like a baseball. Same ingredients as Baby Ruth (chocolate & peanuts), but with caramel subbing for standard chocolate nougat. I think this was before the candies were sold to Nabisco.
Anyway, Jackson appeared in the commercial.
Unfortunately, the Reggie bar was gone before Jackson left New York after the 1981 season. Today, Baby Ruth and Butterfinger, which were acquired by Nestle some time back, now are under the Ferriero umbrella, along with Nestle's long running Crunch & 100 Grand bars.
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