Like, this was a cute idea, but only because Brioschi, an antacid with its roots in Italy, was running far, far behind Alka-Seltzer, Tums, et al, in sales.
Actor Bill Fiore, Chuck McCann's foil in those Right Guard spots, is under the silver makeup as the Tin Man for this spot.
The American Brioschi company went out of business a few years ago, which is why it's not on shelves anymore.
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