When Total needed star power (1980's)

 General Mills' Total cereal gets lost amidst all the variations of Cheerios on the market these days. It was GM's answer to, say, for example, Kellogg's Product 19 and/or Special K, the latter of which is still around.

In the 80's, however, in order to call attention to Total, General Mills consented to having celebrities pitch the product, including Angela Lansbury (Murder, She Wrote), Sherman Hemsley (The Jeffersons, Amen), and, in this 1989 spot, Richard Mulligan (Empty Nest, ex-Soap).

I'm not entirely sure, but I think they discontinued Total Corn Flakes.