Ivory Liquid dish detergent was promoted for other things, too, in the 60's and early 70's.
Like its namesake bar soap, Ivory Liquid could smooth your hands while you wash dishes.
Take this commercial for example. A reporter (William Boyett, Adam-12) is with a trio of stewardesses (we call them flight attendants today), and challenges the viewer to guess which one has given herself younger hands thanks to Ivory Liquid.
Back in those days, Procter & Gamble also had a television division which produced soap operas, and this ad most certainly ran during those soaps (i.e. Search For Tomorrow, As The World Turns). To be honest, I'm not even sure P & G still makes Ivory Liquid. The bar soap is still around, of course, but the company has scaled back its soap and detergent lines in recent years.
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