Remember when Era detergent was the new kid on the block? (1970's)

 Procter & Gamble used to have a larger line of laundry detergents than they do now, as some brands, like Oxydol, were sold to smaller companies.

Era was a product of their laundry line expansion in the 70's, which I think was around the same time that P & G's core laundry brands, Tide & Cheer, would expand and add a liquid version to the powdered detergents on the market.

In this 1978 spot, William Boyett (ex-Adam-12, Highway Patrol) plays a camp counselor extolling the virtues of Era.