Monday, June 19, 2023

Remember Lum's Restaurants? (1975)

 It's easy to remember the fast food chains around these parts. McDonald's. Wendy's Arby's. Burger King. Chick-Fil-A recently debuted in the 518. Sub enthusiasts can choose from Subway, Jimmy John's, or, at the regional level, Mr. Subb.

I can't recall if there was a Lum's in the 518, though. Oh, like Burger Chef and Carrols (which merged with Burger King), they tried to compete with McDonald's, but an assortment of unfortunate events led to the last Lum's, in Nebraska, closing in 2017.

In the 70's, Lum's made the genius move of hiring comedy legend Milton Berle as a celebrity spokesman. The many faces of Berle are on display in this 1975 spot.


"Uncle Miltie" was doing a lot of TV in the 60's & 70's, including some TV-movies that showed his range as an actor.

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