Today, Squibb is part of a merged company with Bristol-Myers. In 1967, it was functioning on its own, and introduced an early sugar substitute, Sugarcane 99.
Unfortunately, the product didn't last long, as it was off the market by the end of the decade. Veteran commercial voiceover Ralph Bell is the narrator in this ad, in which the lone recognizable actor is character actor Olan Soule (Dragnet, The Andy Griffith Show):
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