It was the first of Roy Winsor's soap operas to hit the air, and also the longest lasting.
Search For Tomorrow premiered on CBS in 1951, sponsored & produced by Procter & Gamble. As with all soaps of the day, Search ran for 15 minutes a day, then expanded to 30 minutes in the mid-60's, going to color in 1967.
However, CBS decided to pull the plug in 1982 after 31 years. Should've known better than play that game with P & G again, having seen The Edge of Night, another P & G soap, move to ABC 7 years earlier. This time, Search moved to NBC, which already was home to Another World and its various spin-offs. Search lasted four years before NBC ended the series in December 1986.
Following is a sample episode from 1953 with Don Knotts, as this was his first series gig before leaving for The Steve Allen Show:
Mary Stuart (Joanne Tate) was in the cast for the entire 35 year run, and even took the time to appear on the musical game show, Musical Chairs, as a musical guest, in 1975.
I actually did see some of the later CBS and early NBC episodes during summer breaks, just to have some background noise while I was doing other things.
Rating: B-.
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