Mr. Steinberg is the agent of scandal-scarred golf champion Tiger Woods, and should be held accountable, moreso than Woods, for the staged press conference that took place on Friday.
Woods had the perfect opportunity to speak from the heart and make his apologies to his wife, Elin, their children, and his fans for his serial philandering. Instead, Steinberg created a controlled environment in which Woods read from a prepared statement, and the media assemblage was not allowed to ask questions. That made the mea culpas and the accompanying promises ring rather hollow.
What did Steinberg hope to accomplish? The easiest answer would be that he, and perhaps Woods himself, wanted to cling to what dignity and imagery that is left. Woods had already lost commercial endorsements with Accenture, Gillette, & Buick, among others, in the wake of the sexual skeletons that burst from the closet in the wake of his wrecking his SUV on Black Friday. By choosing to create a controlled enviroment, Steinberg has only made the situation worse for Woods. The tabloids aren't about to let go of the story, and who's to say that they may have exaggerated the number of alleged mistresses attached to Woods, in order to make the story juicier for the scandal-obsessed curiosity seekers among us?
The right thing to do would've been for Woods to pour his heart out and be completely contrite, forthright, and honest. By keeping a lot of his feelings contained, Woods is letting the mountain of redemption become even more difficult to climb. He's become a pariah to his fellow golfers and some of the media. There are those in the media who think that everything will be just fine as soon as Woods returns to the golf course. A win, especially in a major tournament, such as the Masters or US Open, will heal most, but not all, of the wounds, they say. I don't think it'll be that easy.
In his statement, Woods admitted he was wrong for thinking his star status allowed him to live by a different set of rules. However, he comes off as a hypocrite because of the controlled environment in which he made that statement. You can't have it both ways, but Woods & Steinberg seem to think so. Steinberg gets the "Weasel" label this week more so than Woods because you have to pin the blame on the agent for controlling the environment surrounding his client in the deluded notion that Woods' image can be saved or repaired. Instead, the damage is closer to irreparable.