Here's an ad campaign that needs to go away...... (2011)

It was funny the first time around, when TV legends Betty White (ex-The Golden Girls) and Abe Vigoda (ex-Barney Miller) appeared in a 2010 ad during the Super Bowl, but now, this Snickers ad campaign using celebrities to substitute for ordinary, hungry schlubs is getting out of control.

The first follow-up featured singer Aretha Franklin and singer-actress Liza Minelli, the latter getting edited out of the shorter version. During Super Bowl 45, we had this next item, starring Richard Lewis (ex-7th Heaven, Anything For Love) and Roseanne Barr, whose recent reality series just got sent to the dumpster.



This spot is back in circulation, probably because the follow-up, with Joe Pesci ("Goodfellas") and Don Rickles (ex-CPO Sharkey) may have offended some people, for all we know.

What would save this campaign is if the ad agency got the rights to use certain cartoon characters. Somehow, though, I get this vision of Family Guy's dumber-than-a-bag-of-hammers patriarch, Peter Griffin, being used, and that bothers me.......