30 years ago today, Wendy's, after years of trailing behind McDonald's & Burger King, if not also any number of regional restaurants, put themselves on the national map with an innovative, snarky bit that took a pot-shot at McDonald's & Burger King.
Three seniors are checking out a "big bun", which contains a tiny burger with a pickle. Just a few seconds in, Clara Peller becomes an icon.
Not long after, Democratic Presidential candidate Walter Mondale invoked "Where's The Beef?" in referencing the shortcomings of rival Gary Hart. Unfortunately, Mondale ended up losing the election. Peller would later resurface at, of all places, Wrestlemania 2 as a timekeeper, but after doing an ad for another sponsor where she said, "Where's the beef?", Peller was dismissed by Wendy's. She passed away a few years later.
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