Today, Alka-Seltzer is part of Bayer's growing family of products, and was acquired, along with One-a-Day & Flintstones vitamins, from Miles Laboratories.
In the 70's, the ad agency for Miles came up with some iconic ad campaigns, including the jingle, "Plop, Plop, Fizz, Fizz", written by former Cyrkle frontman Tom Dawes.
Here, a bowling team is lamenting heartburn. Featuring Michael Tucci (later of "Grease") & Morgan Freeman (The Electric Company).
Maybe Bayer should bring this back, since they're not promoting Alka-Seltzer too much these days.
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