Canada's Barenaked Ladies returned to the charts in 2000 with "Pinch Me", the first single off the CD, "Maroon".
Lead vocalist Ed Robertson is a bored, perhaps depressed worker at a restaurant which is supposed to be a send-up of the Big Boy chain, though I'm not sure what the Canadian equivalent might be. The clientele---and in a few scenes, the band---are dressed in homage to the Nickelodeon series, Blue's Clues. It's either that, or a fan convention for PBS' Zoom, take your pick. Look close for a cameo by actor Eric McCormack (Will & Grace) as one of said customers.
For what it's worth, guitarist-vocalist Steven Page is under heavy makeup as the restaurant mascot brought magically to life in the closing segment of the video. One dance routine late in the clip is another homage, this one to the June Taylor Dancers from The Jackie Gleason Show. If you remember back that far, you'll get the reference.
Uploaded by Nettwork Records' YouTube channel: