If you watched Summerslam over the weekend, you probably saw this next item:
For the first time in nearly 30 years, Slim Jim beef snacks, now made by ConAgra Foods, sponsored a WWE event, or, more specifically, a specific match. LA Knight (Shaun Rickert) was the winner of that match. In the name of equality, Bianca Belair joins Knight, and a video monitor uses some vintage footage of the late "Macho Man" Randy Savage, a pitchman for Slim Jim back in the 90's, not only with WWE, but, in this 1995 clip, with WCW.
It's been a while since Slim Jim mounted an ad campaign, and it feels like old times.
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