Friday, December 3, 2010

Advertising for Dummies: Miller High Life goes to the dogs (2010)

You've seen this spot a zillion times during sports programming in recent months, but this simply couldn't be passed up. The Westminster Kennel Club's annual dog show takes place every February, right around Valentine's Day, at Madison Square Garden. This year, Miller Brewing and their ad agency thought it might be a good idea to shoot a commercial backstage at the dog show as part of a new series of ads where they're not only pitching traditional Miller High Life, but the new Miller High Life Light (not to be confused with Miller Lite). Moonbatty uploaded this 30 seconds of silliness to YouTube:

You know, of course, that the Miller spots over the last 4 years have brought some rewards for actor Windell Middlebrooks, who landed a gig on Disney Channel's Suite Life on Deck as a result. He's not given much to do aboard the S. S. Tipton, but maybe the Sprouse twins can get him into a commercial with them for Dannon yogurt..........

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