Monday, December 19, 2011

Countdown to Christmas: What do you think Santa does for a living during the "off-season"? (2011)

Chevrolet came up with a clever ad campaign for the Christmas shopping season, positing Santa as a salesman named----wait for it----Nick (as in, St. Nicholas). Three spots have aired so far, and this one is a longer version than we've seen on TV:

4 comments:

Crhymethinc said...

So are they trying to tell us that confused liars are the preferred drivers of Silverados?

hobbyfan said...

More like rednecks in general.

magicdog said...

The poor guy was trying to be polite! He didn't want "Nick" to think ill of him for being a deer hunter.

Of course there is a difference between deer and reindeer but, he probably didn't want to risk being put on the naughty list.

I never got the impression the guy was a redneck.

hobbyfan said...

Oh, I get he was trying to choose his words as carefully as possible. In truth, I think he had nothing to fear.

Based on what the advertising has been to sell the Silverado before Howie Long's run as a Chevy pitchman, my own thinking was this was a truck marketed mostly to the good ol' boys. I don't know too many people who drive a Silverado on city roads.