For nearly three decades, Procter & Gamble's television arm had a daytime soap opera that could've just as easily played at night. That is to say, at the Edge of Night.
Edge of Night began on CBS in 1956, but never really had a prime spot in the daytime lineup. It has been my experience that Edge was always at the bottom of the lineup. Could've been on earlier before I was born, but, hey, what do I know? Anyway, CBS decided to cancel the series at Thanksgiving in 1975, with the last episode airing on Black Friday (November 28). Ah, but P & G had other ideas, and on December 1, Edge moved to ABC, and as memory serves, it aired in back of General Hospital. I think, too, that this might've been a rare case of P & G selling one of their soaps to ABC, as most of their shows were either on CBS (Search For Tomorrow, which moved to NBC at the end of its run, or As The World Turns) or NBC (i.e. Another World and its spin-offs). Nearly 10 years later, Edge was laid to rest for good.
So what set it apart from other soaps? Instead of focusing on families and infidelities within, Edge was more of a daytime crime drama, the kind I could've sunk my teeth into if I actually understood what it was about back in the day.
Let's go back to the CBS era.
Procter & Gamble, of course, is now out of the television business. I wonder, though, if they still own their shows.