When many of us were growing up, the #1 brand in frozen turkey was Butterball, at the time a brand of Swift Premium, long since co-opted by ConAgra Brands.
But, there was a time when Swift had competition, namely Armour Star, better known for their canned corned beef hash, chili, and Vienna sausage, the latter of which can now be found in dollar stores.
In 1972, chef Jacques LeRoux was brought in to demonstrate Armour's self-basting turkey. Ed McMahon (The Tonight Show) is the announcer.
Oooh-la-la.
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