Wednesday, February 1, 2017

What's in a name?: Remember Charmin paper towels? (1957)

Next year, Charmin marks its 90th anniversary, as it was founded in 1928 by the Hoberg Paper Company, which sold it to Procter & Gamble in 1957.

That same year, Procter & Gamble began marketing Charmin paper towels. Yes, that's right. Paper towels.

Today, the Charmin brand is actually associated with and confined to toilet paper. If the basic concept of the Charmin paper towel sounds familiar, well, a few years later, Procter & Gamble introduced "the quicker picker-upper", Bounty, which was simply the Charmin towel with a new and more iconic name.

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