Thursday, July 5, 2018

Advertising For Dummies: No, you won't melt in the heat, but they'll sell you soda anyway (1991)

Diet Coke had an interesting idea for an ad campaign with NFL players in 1991.

A random group of players are working out in 104 degree temperatures. Next thing ya know, some of them, particularly Randall Cunningham and Chris Spielman, are starting to melt, thanks to CGI. That leaves Boomer Esiason to grab some Diet Coke off the sidelines....

I think the reason they didn't do this with cartoon characters was because it might scare the kiddo's.

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