To hardcore cartoon fans, Stuart Snyder, programming director at Cartoon Network and Boomerang, is public enemy #1. Over the course of the last 4 years, Snyder has experimented with placing live-action programming on CN in an effort to compete with Disney Channel and its sister network, DisneyXD, as well as industry leader Nickelodeon. The biggest difference is that Disney Channel & Nickelodeon have always been a mixture of animated and live-action programming from the very start! Snyder's misguided thinking is that he feels the need to jumpstart his channel's ratings by copycatting what the other guys have been doing, and, well, he's failing!
Nickelodeon has been around for more than 30 years. Disney Channel came into existence in the 80's. Cartoon Network arrived in 1992, followed by Boomerang in 2000. Snyder doesn't care that he continues to alienate his audience with the continuing intrusion of live-action programming. Some series, such as Dude, What Would Happen? & Destroy, Build, Destroy, have been successful. The first live-action, ongoing series, Out of Jimmy's Head, which had cartoon elements, fell victim to the 2007-8 writer's strike, and was flopping, anyway. The Othersiders, which amounted to a cross-section of The X-Files and Scooby-Doo, was a dismal failure. Their 1-hour dramas, Tower Prep & Unnatural History, bombed. The message was sent, loud & clear, but the only one not listening is Snyder, who stubbornly presses on.
Now, he takes his campaign to Boomerang. It's not enough that the 1992 animated Addams Family is on the schedule, starting tomorrow. While the 1973 series languishes in the vaults, Snyder has decided to add the original live-action series with John Astin (who reprised his role as Gomez Addams for the 1992 cartoon) to the line-up, along with that other spook-com, The Munsters, which didn't have a cartoon follow-up or any prior toon connection. Munsters will air twice daily at 2 & 7 pm (ET) for this month, and this is only because TBS, which has previously been home to both sitcoms, doesn't have room for them now. That can be blamed on TBS' programmers insisting on airing more contemporary series in double-play (back-to-back) blocks and not breaking from that format beyond the baseball playoffs.
The bottom line is, Snyder doesn't give a rat's butt what we old school toon fans want or think. That puts him in a class with business weasels like Vince McMahon & Knicks/Rangers owner James Dolan, whose selfishness gets in the way of business. It also gets Snyder the dreaded double whammy of a dunce cap and a pair of weasel ears for being insensitive to viewer concerns. Screw the ratings. When it comes to Boomerang and Cartoon Network, as the viewers have already proven, what they say goes. It's just too bad Snyder doesn't get the message.