Hebrew National has long prided itself on being 100% kosher, with no additives, preservatives, et al. I can recall a classic spot where they had a guy dressed as Uncle Sam holding a Hebrew National frank in hand as an off-camera narrator extolled the virtues, then acknowledged that Hebrew National answered "to a higher authority".
A brand new ad campaign, launched last year in conjunction with the Funny or Die online folks, has brought Hebrew National straight up into the 21st century. There are no references to God this time, but the shocking part here is the selection of narrator. No less than Adam West (ex-Batman), currently playing an animated version of himself on Family Guy to keep himself on the pop culture radar. If only they'd made this back in the 60's...........
Edit, 3/28/17: This isn't the same ad we used before, but it'll do.
2 comments:
I think it's a testament to West's enduring appeal that he was chosen to voice this spot.
I do miss the old ad you described; I think it could be revived. Considering people are even more concerned about what goes into their food than ever before, knowing their hot dogs are Kosher could be a selling point. Something like this:
"It's Better than 'organic'. It's KOSHER!"
I think as we get closer to July 4, I'll put up that Uncle Sam spot for Hebrew National.
Now, if only they'd revive that, and have West as Uncle Sam......
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