Friday, November 16, 2012

The end of Twinkies isn't a national crisis----or so you'd think!

In an era where society has become increasingly health-conscious, and "junk food" is becoming more and more of an endangered species, if you will, comes word that the maker of some of that "junk food" is calling it a day.

Hostess Brands announced today that they were shutting down, having been crippled by a strike by one of the unions that represent a goodly number of the company's employees. Hostess is better known for its family of snacks including Twinkies, Ho Ho's, and Hostess Fruit Pies. More recently, the company had acquired the Ding Dongs brand of snack cakes from Drake's, a former subsidiary of Borden, and had taken over the Dolly Madison line of products that at one time were endorsed by Charlie Brown and the Peanuts gang. Also, the company made the Wonder & Home Pride brands of bread. Wonder, of course, was well known for its ad campaign, which promoted healthy eating among children.

The brands, reportedly, are going up for sale. Hostess had filed for Chapter 11 bankruptcy protection at the beginning of the year, and a sale of their iconic brands would be the only way those brands remain in the marketplace.

The end of Hostess as we know it means the end of classic commercials featuring their animated mascots, which haven't been done in years. This 1980 ad features Twinkie the Kid and Fruitpie the Magician.

Some will say that this was inevitable, with the greater emphasis on healthy eating. Of the brands on the block, Wonder & Home Pride are likely to be moved first, as I can see someone picking them up real quick. Smaller food companies, like Mrs. Freshley's, for example, would be looking at upgrading by buying the Hostess or Dolly Madison brands, provided of course that they have the resources to do so. We'll just have to wait & see.


magicdog said...

Word on the street is Bimbo brand is looking to buy Hostess and it just might get it.

They've owned other classic American baking products liek Sara Lee & Entenmann's for a while now.

I don't know how much of the decline is due to healthier eating - as according to most health news reports, we're not much better off than we were 20+ years ago. The worst part is that the unions have the nerve to claim MITT ROMNEY killed the Twinkie!

He had no connection to his whatso ever and somehow HE did it? Idiots!

hobbyfan said...

Bimbo? Must've bought Entemann's from Weston Bakeries (which bought Freihofer's and Entemann's some time back).

Blaming Oven Mitt Romney for killing off the Twinkies was a low blow, even for the unions. In New York, Mayor Bloomberg must be dancing a jig, considering he's been at the forefront of the healthy eating movement, banning oversize soft drinks and so on....