Tuesday, November 6, 2012

We can't go kooky for Suzuki anymore, can we?

News has just come across the wires that Suzuki has announced it will not manufacture cars for the US market, opting instead to adjust its focus on motorcyles, marine equipment, & all-terrain vehicles (ATV's), due to the American branch of the Japanese company filing for chapter 11 bankruptcy protection.

The title refers to a slogan that has been used, perhaps not nationally, but at least in my region. One local dealer uses the phrase, 'Go kooky for Suzuki", and the commercials often include a shot of a dog rolling over into a standing position (on all fours, of course). Nationally, there've been some wacky ad campaigns which supports the prospect of the slogan being national in scope after all. Then again, most commercials are intended for the low IQ's among us.....!


Mirkat said...

Ha, found this entry by searching for "whatever happened to go kooky for suzuki"--it has been replaced by "go kooky for Kia, which just sounds wrong!

hobbyfan said...

It makes no sense, but then, what in advertising does these days?