Pete Townshend was in between solo albums when The Who got back together to record "It's Hard", released in 1982. While "Athena" was the 1st single and got most of the attention from radio, the first video from the band was "Eminence Front". If the backbeat sounds familiar, it should, since it's being used by GMC in their current ad campaign.
Mind the fact that Guitar Gods, who posted the video, enlarged the picture to avoid the copyright police.
Both Townshend and Roger Daltrey would release solo records the following year, and Daltrey would end up with a commercial endorsement with Anheiser-Busch (Michelob Light used his song, "Move Better With The Night", for an ad campaign.).