GEICO's advertising department needs new writers.
The "It's not surprising" ad campaign is one of the worst to come along in a while. The 2nd of these installments features rapper-actor-reality star Ice-T (Law & Order: Special Victims Unit), as apparently customers aren't paying attention to the banner at a lemonade stand........
The fact that this ad airs a zillion times a day tells us one thing. GEICO thinks this is gold. It's not. It's fool's gold.
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