Tuesday, March 28, 2017

How do you fax a beer? (1992)

This had to be one of the wackiest ad campaigns in human history.

Budweiser called upon country singer Hank Williams, Jr. to record a tune that would be used in an ad campaign in 1992. At the time, the use of fax machines was still in relative infancy, having launched in the late 80's.

Just check out this goofy commercial:



The complete song appears on Williams' CD, "Maverick". Williams never produced a full-length video outside of the commercial, so let's just settle for this:



Y'think maybe Hank had a few too many cold ones when he wrote this song?

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