To think it all started with a struggling actor (Tanner Novlan, The Bold & The Beautiful) who couldn't remember a simple line.
Seven years later, "Liberty Biberty" has been given life in the form of a fuzzy yellow puppet with a crown on its head.
The puppet debuted earlier this month, and even shared an ad with the struggling actor.
In my day job, I work for a local insurance agency that represents Liberty Mutual, in addition to several other companies. Someone on reddit mentioned that the struggling actor spots, plus the comedy team of Limu Emu & Doug, are meant to annoy viewers. That's not how you generate business, folks.
I can recall when Liberty Mutual sponsored outdoors shows back in the day. I'd just as soon find some of those vintage spots, since the current mascots grate on my nerves. Liberty Mutual figures that their newest mascot might appeal to, well, you know, kids.
Yeah, that'll make a great Christmas gift. NOT!