Over the last few decades, the Super Bowl hype has been just as much about the commercials, and how much advertisers are willing to spend, as the game itself, adding more water cooler talk for the morning after.
Independent Presidential candidate Robert F. Kennedy, Jr., son of the slain US Attorney General, dug up an old campaign ad made for his uncle, John F. Kennedy, 64 years ago, and revamped it for today. Unfortunately, the RFK Jr. version is not available on YouTube at the moment, but if you wonder where he got his inspiration, here's the original:
There were some gems, too,
Local attorney William Mattar indulged in a little vanity, insinuating that Beethoven's 5th Symphony was written with Mattar in mind, when, of course, it really wasn't. Mattar is trying to challenge rivals Harding Mazzotti, who've produced more imaginative ads over the years. It might as well be Avis challenging Hertz again after all these years.
On the national level:
Doritos (Frito Lay) brought in Jenna Ortega (Wednesday) to co-star with two older actresses on a shopping trip that goes off the rails.
State Farm gave "Jake From State Farm" (Kevin Miles) a break, and signed on Arnold Schwarzenegger in a funny bit which parodies Ahhhh-nold's successes in action films. "Agent State Farm"? And the issue is still over the actor's Austrian accent after more than 50 years? The parodies would suggest "Last Actin Hero" (1993) and, thanks to a quick cameo from Jersey Mike's pitchman Danny DeVito, "Twins" (1989). Silly.
Zach Braff & Donald Faison (ex-Scrubs) are at it again for T-Mobile, this time haranguing "Aquaman" star Jason Momoa. I walked out of the room rather than suffer.
Pepsi, late in promoting its recently released soft drink, Starry, had its mascots flirting with Ice Spice.
BMW signed Christopher Walken for a spot, with a cameo by halftime headliner Usher.
As you can tell, I'm not really that into the hype.
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Prior to the game, former president Donald Trump, because he just had to have a headline, went after Taylor Swift, insinuating she shouldn't endorse President Biden, and tried to take credit for Swift's success, just because he thinks he can. Problem is, T-Swizzle was already a millionaire well before Diaper Don entered the White House in 2017.
Trump also got personal with GOP challenger Nikki Haley, going after her husband, Major Michael Haley, who is currently deployed in Africa. Trump, a coward when it comes to the military, got some pushback when Major Haley burned him with a message on X (formerly Twitter) suggesting that wolves wouldn't let the dumbest lead the pack. Ouch!!
The message sent? The schoolyard bully act doesn't work anymore, but as long as his marks will appreciate it, Dumb Donald will keep it up.
We mentioned last time that Florida moron Matt Gaetz whined about "Lift Every Voice & Sing", sung at the Super Bowl by Grammy winner Andra Day. Well, here it is.
Update, 1:16 pm (ET): The NFL has blocked the video from being shown outside YouTube. One more reason to call them the No Fun League. Here, instead, is an earlier rendition by Kirk Franklin:
Deal with it, Gaetz. "Lift Every Voice" will be part of the Super Bowl, along with "America The Beautiful" & "The Star Spangled Banner". Maybe we'll see you on The Masked Singer if you think you can carry a tune. NOT!
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