Today, it's known as the ROW Plaza, and is currently closed.
The hotel has gone through various hands over the years, but in 1980, after the Milstein family purchased the property, rechristening it the Milford Plaza Hotel, an ambitious ad campaign acknowledging its location in New York began, billing the Milford as the "Lullaby of Broadway".....
This ad got primo airplay on virtually every channel in NYC back in the day, and why not? It captures the spirit of Broadway, even using Broadway extras as actors in the ad.
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