Frankie Valli & The Four Seasons were contracted by the folks at Beech-Nut in 1966 to do a couple of commercials for the company's gum products. Take a look, for example, at their ad for Beech-Nut Peppermint gum:
And if the beat sounds familiar, that's because the lyrics were actually a reworked version of the group's 1965 hit, "Let's Hang On". And on that note:
To think that Valli is still going strong even today......
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