Saturday, April 30, 2011

TheCoolTV: MTV as it used to be, but without VJ's

Earlier this month, WXXA, the local Fox affiliate, changed the programming on their digital channel (Time Warner channel 423 in upstate NY) from Untamed Sports to TheCoolTV. Apparently Untamed Sports wasn't generating sufficient ratings, and/or the contract expired, so it was jettisoned in favor of----are you ready?----an all music channel!!

For those of us who have griped and complained about how Viacom, MTV's parent company, has allowed MTV and its sister networks (VH1, CMT, et al) to deviate from the niche upon which MTV was founded 30 years ago, now there is a full-on 24 hour music channel. So far, from what I can gather, TheCoolTV doesn't have on-air talent. It may not need it. Now, all that's left to be done is to let people know it's out there. WXXA isn't exactly promoting the channel, that I know of, so I guess it's up to folks like me to put the word out. Classic rock, current pop, rock, gospel, you name it, it's there. Give it a look, then tell your friends. You'll be glad you did!

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