Monday, February 16, 2026

Remember Ajax's White Knight? (1963)

 For years, Ajax laundry detergent's slogan was that the product was "stronger than dirt".

In 1963, Colgate-Palmolive introduced a live-action mascot for Ajax, a white knight on a matching white horse, whose lance represents the cleaning power of the product.

80's icon Nicholas Colasanto, who was mostly a director during the 60's before Cheers made him a folk hero, appears here. Dick Tufeld is the announcer.

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