Tuesday, December 8, 2015

Since when does Dr. Pepper need a character for advertising? (2015)

Over the years, Dr. Pepper and Diet Dr. Pepper have used various celebrity endorsers, such as David Naughton, Kelsey Grammer, & Dr. Dre.

Since last year, the ad campaigns have dropped down to borderline absurdity. We'll deal with Dr. Pepper's "Larry Culpepper" soon enough, but for now, scope out "Lil Sweet", who's been literally singing the praises of Diet Dr. Pepper for nearly a year now.

Lil Sweet comes off as the love child of Prince and Aerosmith frontman Steven Tyler, but in truth, he's Justin Guarini, who had seemingly dropped off the face of the earth since finishing 2nd in season 1 of American Idol and the subsequent movie with winner Kelly Clarkson ("From Justin to Kelly") that tried to posit them as a modern day Frankie Avalon & Annette Funicello (the movie didn't do so well). As Idol prepares for its 16th & final season, starting next month, Guarini is back on the small screen, perhaps praying that someone will give him a record deal........

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