Wednesday, June 28, 2017

Advertising For Dummies: Hawaiian Rice Krispies? (Puffa Puffa Rice, 1967)

Kellogg's thought that uniting the elements of Rice Krispies with Puffed Rice, the latter a rival brand, into a variant on the former would be a hit.

Puffa Puffa Rice, however, didn't even make it to 10 years on the shelves, retired in 1975.

Puffa Puffa Rice debuted in 1967, with an ad shot in Hawaii. Actor William Christopher, at the time a recurring player on Gomer Pyle, USMC, and 5 years away from his iconic role as Father Mulcahy on M*A*S*H, narrates.

Anita Aloha was a featured hula dancer in the ad. I remember seeing the product on store shelves up until around the time it was discontinued. It's a pity. Kellogg's now has just regular Rice Krispies, Cocoa Krispies, and some later variants, but had Puffa Puffa Rice been bigger on the mainland.....!

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