Sunday, January 8, 2023

A change long overdue

 The Albany Times-Union reports that local law firm Martin, Harding, & Mazzotti is making a cosmetic change, but the long running ad campaign won't be too adversely affected.

The firm is changing its name to Harding Mazzotti, reflecting the two remaining partners, Paul Harding & Vic Mazzotti. Bruce Martin, the 3rd partner, retired some years back, and junior partner Rosemarie Bogdan became the 3rd face of the firm in advertising. Their familiar jingle is being reworked to reflect the change.

Well known not only as a respected law firm, but also for their imaginative commercials, often using CGI technology or going on location.

Let's take you back to an earlier period, with Martin joining his partners in front of the camera.



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