Friday, June 5, 2015

Shillin' With the Lone Ranger: Jeno's Pizza Rolls (1960's)

The late humorist Stan Freberg directed this wacky clip for Jeno's Pizza Rolls, featuring the Lone Ranger (Clayton Moore) and Tonto (Jay Silverheels), which in turn was a parody of a similar ad campaign the William Morris agency was doing for Lark cigarettes. The music is to the beat of---what else?---the William Tell Overture, the Ranger's theme song.

Today, Jeno's is part of the Totino's division of General Mills, but they don't get the same kind of advertising exposure as they once did.

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