You've seen this ad, I'm sure:
Consider what has happened since this ad premiered. Second generation evangelist Franklin Graham, son of living legend Billy Graham, decided to withdraw the funds of the Billy Graham Evangelical Association due to the pro-LGBT theme of the above ad. Consider, too, the context of the ad. The two women are learning how to communicate with their adopted daughter, who is deaf. This is lost amidst all the furor.
Unsurprisingly, the American Family Association, based in Tupelo, Mississippi, has decided to follow Graham's lead. While our society is becoming more and more socially inclusive, it doesn't ring out in the Bible Belt states, such as Mississippi and North Carolina, where Graham is based. The AFA and the Graham Evangelical Association acknowledge it's ok to make friends with gays, but public advocacy is a different matter altogether.