This time, it's for the whole family, as if it wasn't before.
Well, actually, if you are old enough to remember the original Beat The Clock, they actually had families on the show, but only the adults played while the kids watched. This time, it's different.
Fremantle Media has revived Clock for a new generation, with the set now resembling a child's playroom, as the clock is larger than ever. Universal Kids (formerly Sprout), a unit of NBC-Universal-Comcast, has the revival, which bowed on Tuesday night. To promote the show, host Paul Costabile appeared on Today with Hoda Kotb and Kathie Lee Gifford, joined by guest-co-host John Cena (Total Bellas, American Grit, etc.). I should be able to find a clip of that before long.
The game is essentially the same as it has been over the course of nearly 70 years. UK's YouTube channel offers a teaser.
UK has added more live-action programming to their schedule in an attempt to compete with Nickelodeon, Disney Channel/DisneyXD, and Discovery Family. Never mind Cartoon Network, which is tripping over themselves with stupid decisions. Beat The Clock, an established franchise, is a step in the right direction.