The late 80's brought a wave of what I like to call "danceable metal". Def Leppard started the trend with with the heavy, bouncy beats on "Pour Some Sugar on Me" and "Rocket", off "Hysteria". Robert Plant's contribution was 1988's "Tall Cool One", the 3rd & final single off "Now & Zen". "Tall" peaked at #25 on the Hot 100, and topped the Mainstream Rock Tracks chart.
It wasn't long before "Tall" was used in an ad campaign for Diet Coke. Makes sense.