Monday, September 14, 2020

Does deodorant calm your nerves? (1979)

In 1977, Gillette introduced Soft & Dri deodorant as their answer to Ban (then a property of Bristol-Myers, IIRC), and Procter & Gamble's Secret, a deodorant marketed to women. Gillette has subsequently sold the product, as it currently is made by Village Products.

In this 1979 spot, a then-unknown Rita Wilson (now Mrs. Tom Hanks) leads off a trio of vignettes to promote the product. Casey Kasem, who was everywhere at the time, and was a studio announcer for NBC, among his many jobs, is the narrator.

Nervous? I think they wanted you to buy the idea that it prevented wetness.

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