ESPN already has a couple of black corporate eyes for a couple of recent personnel moves, which, you might say, left them vulnerable to a scam.
A Sunday high school football showcase game between IMG Academy of Florida vs. Bishop Sycamore of Ohio was a disaster of epic proportions. IMG rolled, 58-0, in one of these clearly made-for-TV tomato can squashes, since a 3rd party, Paragon Marketing, helped put the game together. However, Paragon and ESPN suits were allegedly bamboozled by Bishop Sycamore, a 2nd year football program out of an online charter school that hasn't won a game yet. Bishop Sycamore claimed they had Division 1 college prospects. By the 2nd quarter, it was obvious to the ESPN announcers that they didn't.
Blowouts happen all the time in high school & college football, especially in mismatches like this. This is why ye scribe tends to use a boxing term like tomato can to describe overmatched opponents like Bishop Sycamore, which wanted the exposure, but paid for it with national embarrassment.